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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
E-commerce
Consumer behaviour
1,035
Konsumentenverhalten
1,035
Internet marketing
194
Online-Marketing
194
Social Web
179
Social web
179
Online retailing
174
Online-Handel
174
Brand management
160
Markenführung
160
Markenimage
152
Beziehungsmarketing
148
Relationship marketing
148
Advertising effects
121
Werbewirkung
121
Electronic Commerce
101
Viral marketing
99
Virales Marketing
99
Brand
85
Markenartikel
85
Customer satisfaction
81
Kundenzufriedenheit
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80
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Experiment
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social media
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Albrecht, Carmen-Maria
3
Kim, Jooyoung
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Woodside, Arch G.
3
Aiken, K. Damon
2
Aslam, Wajeeha
2
Bauer, Brittney C.
2
Cheng, Li-Keng
2
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2
Huang, Hazel H.
2
Kwon, Eun Sook
2
Lee, Michael S. W.
2
Lorenzo-Romero, Carlota
2
Luna-Nevarez, Cuauhtemoc
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Mokhtar, Sany Sanuri Mohd
2
Penz, Elfriede
2
Raimondo, Maria Antonietta
2
Sipior, Janice C.
2
Stöttinger, Barbara
2
Sung, Yongjun
2
Toung, Chung-Lin
2
Ward, Burke T.
2
Yi, Youjae
2
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1
Acikgoz, Fulya
1
Adam, Avshalom M.
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Ahuja, Vandana
1
Akar, Ezgi
1
Akram, Muhammad Shakaib
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1
Al-Mamun, Abdullah
1
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International journal of internet marketing and advertising : IJIMA
Journal of internet commerce
Psychology & marketing
Journal of business research : JBR
430
Journal of retailing and consumer services
367
The journal of product & brand management
244
The journal of brand management : an international journal
217
Asia Pacific journal of marketing and logistics
111
International journal of hospitality management
82
Journal of marketing communications
80
European journal of marketing : EJM
78
Journal of international consumer marketing
78
Cogent business & management
69
International journal of consumer studies
65
Journal of fashion marketing and management
63
Journal of strategic marketing
62
The journal of consumer marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of global marketing
61
Marketing intelligence & planning
61
International journal of electronic marketing and retailing : IJEMR
60
Electronic commerce research
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Journal of marketing
57
Journal of the Academy of Marketing Science
55
International marketing review
53
Journal of travel and tourism marketing
52
Marketing letters : a journal of research in marketing
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
International journal of retail & distribution management
48
Journal of promotion management : innovations in planning and applied research
48
Journal of Islamic marketing
46
The international review of retail, distribution and consumer research
45
International journal of e-business research : an official publication of the Information Resources Management Association
44
Journal of retailing
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of promotion management : JPM
40
Information systems research : ISR
39
International journal of advertising : the review of marketing communications
39
Journal of marketing management : MM
39
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ECONIS (ZBW)
252
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
3
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
4
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
5
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
8
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
9
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
10
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
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