//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing"
~subject:"Brand"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Relationship marketing
Social Web
202
Social web
202
Internet marketing
139
Online-Marketing
139
Consumer behaviour
122
Konsumentenverhalten
122
social media
67
Brand management
63
Markenführung
63
Viral marketing
59
Virales Marketing
59
Beziehungsmarketing
49
Brand image
36
Markenimage
36
Advertising effects
29
Werbewirkung
29
Online retailing
26
Online-Handel
26
Advertising
25
Werbung
25
Social network
21
Soziales Netzwerk
21
Marketing management
20
Marketingmanagement
20
Facebook
17
E-commerce
16
Electronic Commerce
16
Markenartikel
15
Website
14
Media usage
12
Mediennutzung
12
electronic word-of-mouth
12
social media marketing
12
Twitter
11
influencer marketing
11
Web 2.0 technologies
10
Web 2.0-Technologien
10
advertising
10
more ...
less ...
Online availability
All
Undetermined
36
Free
3
Type of publication
All
Article
57
Type of publication (narrower categories)
All
Article in journal
Handbuch
Aufsatz in Zeitschrift
57
Language
All
English
57
Author
All
Bleier, Alexander
2
Kannan, P. K.
2
Palmatier, Robert W.
2
Abuljadail, Mohammad
1
Agrebi, Meriem
1
Alvandi, Mohsen
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Arnould, Eric J.
1
Assimakopoulos, Costas
1
Babakus, Emin
1
Ballings, Michel
1
Bao, Tong
1
Barretta, Paul G.
1
Barrichello, Alcides
1
Bezawada, Ram
1
Brandtweiner, Roman
1
Brooks, Gillian
1
Brünink, Leonine A.
1
Bình Nghiêm-Phú
1
Chabuk, Timur
1
Chan, Terri H.
1
Chandon, Jean Louis
1
Cheng, Robin
1
Comprix, Joseph
1
Cummings, Krista Hill
1
Dangi, Hamendra Kumar
1
Decker, Reinhold
1
Deshwal, Pankaj
1
Dimitriadis, Sergios
1
Edeling, Alexander
1
Efthymios, Constantinides,
1
Ellonen, Hanna-Kaisa
1
Enginkaya, Ebru
1
Fang, Eric
1
Ferraro, Rosellina
1
Firat, A. Fuat
1
Flaswinkel, Anne Mareike
1
Foreman, Jeffrey
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of marketing
Journal of business research : JBR
105
Journal of retailing and consumer services
77
The journal of product & brand management
44
Industrial marketing management : the international journal for industrial and high-tech firms
37
The journal of brand management : an international journal
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Technological forecasting & social change : an international journal
24
Journal of strategic marketing
23
Business horizons
22
International journal of electronic marketing and retailing : IJEMR
22
Journal of internet commerce
20
Journal of marketing communications
20
Journal of promotion management : innovations in planning and applied research
20
Marketing intelligence & planning
20
Journal of service management
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
The journal of services marketing
16
Tourism management : research, policies, practice
15
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of the Academy of Marketing Science
14
Psychology & marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of fashion marketing and management
13
Cogent business & management
12
International journal of hospitality management
12
Journal of customer behaviour
12
Journal of hospitality marketing & management
12
Journal of electronic commerce research : JECR
11
Journal of global marketing
11
Journal of marketing management : MM
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of technology marketing : IJTMkt
10
more ...
less ...
Source
All
ECONIS (ZBW)
57
Showing
1
-
10
of
57
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
5
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
6
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
7
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
8
Content marketing towards customer value creation
Repovienė, Rūta
;
Pažėraitė, Aušra
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
Saved in:
9
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
10
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->