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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~person:"Chong, Siong Choy"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~type:"article"
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Brand management
Konsumentenverhalten
Brand image
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Chong, Siong Choy
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International journal of internet marketing and advertising : IJIMA
Journal of marketing communications
Psychology & marketing
Asian Academy of Management journal : AAMJ
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Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai
;
Chong, Siong Choy
;
Bin Ismail, Hishamuddin
; …
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
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