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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~person:"Dimitriadis, Sergios"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~type:"article"
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Dimitriadis, Sergios
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International journal of internet marketing and advertising : IJIMA
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Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
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