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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing management : MM"
~person:"Pentina, Iryna"
~subject:"Internet marketing"
~subject:"Marketing management"
~subject:"Werbewirkung"
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Internet marketing
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Werbewirkung
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3
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Consumer behaviour
1
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message and source characteristics
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Pentina, Iryna
Assimakopoulos, Costas
4
Hunt, Shelby D.
4
Rita, Paulo
4
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3
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3
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International journal of internet marketing and advertising : IJIMA
Journal of marketing management : MM
Journal of marketing communications
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
2
Exploring social media
marketing
strategies in SMEs
Pentina, Iryna
;
Koh, Anthony C.
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10009711387
Saved in:
3
Adoption of social networks
marketing
by SMEs : exploring the role of social influences and experience in technology acceptance
Pentina, Iryna
;
Koh, Anthony C.
;
Le, Thuong T.
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10009507123
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