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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Measuring business excellence : the journal of organizational performance management"
~person:"Ratneshwar, Srinivasan"
~subject:"Advertising"
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : JPM
Measuring business excellence : the journal of organizational performance management
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Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan
;
Ratneshwar, Srinivasan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
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