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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : JPM"
~person:"Kim, Jihye"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : JPM
International review on public and non-profit marketing
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Journal of current issues and research in advertising
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Journal of marketing communications
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The journal of brand management : an international journal
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Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
2
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
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