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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The journal of brand management : an international journal"
~person:"Guzman, Francisco"
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
The journal of brand management : an international journal
Journal of business research : JBR
4
The journal of product & brand management
2
The Routledge companion to contemporary brand management
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Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 347-358
Persistent link: https://www.econbiz.de/10012550306
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