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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Markentreue"
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Search: subject_exact:"Brand equity"
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Markentreue
Brand image
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Consumer behaviour
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Konsumentenverhalten
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Brand equity
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brand equity
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Customer satisfaction
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Kundenzufriedenheit
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Measurement
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Messung
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Retail trade
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brand management
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Muhammad Shahar Jusoh
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
The journal of brand management : an international journal
Benchmarking : an international journal
1
Critical explorations
1
Dutch journal of finance and management
1
Economics & finance notes
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business excellence : IJBEX
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Journal of business research : JBR
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Journal of consumer marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing theory and practice : JMTP
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Marketing i menedžment innovacij : m&mi
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Rajagiri management journal
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South African journal of business management
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The journal of business & industrial marketing
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The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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1
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
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2
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
3
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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