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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Measuring business excellence : the journal of organizational performance management"
~subject:"Advertising"
~subject:"Consumer behaviour"
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International journal of internet marketing and advertising : IJIMA
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Measuring the effects of visual scan codes in advertising
Fortin, David R.
;
Surovaya, Kate
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 358-373
Persistent link: https://www.econbiz.de/10012139707
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2
Need for cognition : understanding the influence of individual differences on virtual product experiences
Daugherty, Terry
- In:
International journal of internet marketing and …
5
(
2009
)
4
,
pp. 272-286
Persistent link: https://www.econbiz.de/10003896316
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