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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Measuring business excellence : the journal of organizational performance management"
~subject:"Advertising effects"
~subject:"Advertising"
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International journal of internet marketing and advertising : IJIMA
Measuring business excellence : the journal of organizational performance management
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International journal of advertising : the review of marketing communications
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Measuring the effects of visual scan codes in advertising
Fortin, David R.
;
Surovaya, Kate
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 358-373
Persistent link: https://www.econbiz.de/10012139707
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What makes one animation more effective than another? : an exploratory study of the characteristics and effects of animation in internet advertising
Chtourou, Mohamed Saber
;
Abida, Fatma Choura
- In:
International journal of internet marketing and …
6
(
2010
)
2
,
pp. 107-126
Persistent link: https://www.econbiz.de/10003977940
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