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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Psychology & marketing"
~subject:"Werbung"
~subject:"celebrity endorsements"
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Werbung
celebrity endorsements
Celebrity endorsement
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Celebrity-Werbung
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Advertising effects
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Werbewirkung
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Consumer behaviour
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Konsumentenverhalten
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Li, Jo Yun
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International journal of internet marketing and advertising : IJIMA
Psychology & marketing
Journal of promotion management : JPM
8
International journal of advertising : the review of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Journal of global marketing
5
Journal of advertising research
4
Journal of marketing communications
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Global business review
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International journal of advertising : the quarterly review of marketing communications
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Vision : the journal of business perspective
3
International journal of market research
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of international consumer marketing
2
South Asian journal of management : SAJM
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Wert und Werte der Marketing-Kommunikation
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AMS review : official publication of the Academy of Marketing Science
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Academia : revista Latinoamericana de administración
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Asian Academy of Management journal : AAMJ
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Celebrity, convergence and transformation
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Cogent business & management
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Corporate reputation review
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Decision
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European Sport management quarterly : ESMQ
1
European journal of marketing
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European journal of marketing : EJM
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Fontys Venlo - publication of applied sciences
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Frontiers of business research in China : selected publications from Chinese universities
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Gabler Edition Wissenschaft
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
International journal of applied business and economic research
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International journal of financial research
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International journal of management and economics
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International journal of marketing : IJM ; formerly Der Markt
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International journal of operations and quantitative management : IJOQM
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International journal of retail & distribution management
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International journal of sports marketing & sponsorship
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International review on public and non-profit marketing
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1
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
2
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
3
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
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