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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Research"
~isPartOf:"Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte"
~person:"Hatzithomas, Leonidas"
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Emotion
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Hatzithomas, Leonidas
Fritz, Wolfgang
13
Fortin, David R.
9
Burmann, Christoph
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Vrontis, Demetris
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Rita, Paulo
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International journal of internet marketing and advertising : IJIMA
Research
Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Psychology & marketing
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The journal of product & brand management
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ECONIS (ZBW)
3
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1
Corporate Facebook posts in the UK and Greece : a content analysis
Riskos, Kyriakos
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 233-251
Persistent link: https://www.econbiz.de/10011844779
Saved in:
2
Understanding the role of personality traits on Facebook intensity
Hatzithomas, Leonidas
;
Misirlis, Nikolaos
;
Boutsouki, …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 99-119
Persistent link: https://www.econbiz.de/10012105480
Saved in:
3
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
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