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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Apology"
~subject:"Brand"
~subject:"Electronic Commerce"
~type_genre:"Article in journal"
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Apology
Brand
Electronic Commerce
Social Web
452
Social web
452
Consumer behaviour
215
Konsumentenverhalten
215
Internet marketing
208
Online-Marketing
208
Brand management
117
Markenführung
117
Social media
98
Beziehungsmarketing
87
Relationship marketing
87
Brand image
75
Markenimage
75
Viral marketing
72
Virales Marketing
72
Social network
65
Soziales Netzwerk
64
social media
53
Markenartikel
47
Online retailing
46
Online-Handel
46
Advertising effects
31
Digitalisierung
31
Digitization
31
E-commerce
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Werbewirkung
31
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28
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Kundenintegration
26
Facebook
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Innovation management
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Innovationsmanagement
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19
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80
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Article in journal
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80
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English
80
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Divakaran, Pradeep Kumar Ponnamma
3
Wallace, Elaine
3
Barnes, Stuart J.
2
Guzman, Francisco
2
Hajli, Nick
2
Kennedy, Eric
2
McLean, Graeme J.
2
Osei-Frimpong, Kofi
2
Teck Ming Tan
2
Abuljadail, Mohammad
1
Ahuja, Vandana
1
Akar, Ezgi
1
Al Omoush, Khaled Saleh
1
Amelia, Maria Veronica
1
Amirkhanpour, Monaliz
1
Ansari, Azarnoush
1
Arcand, Manon
1
Arsenyan, Jbid
1
Augusto, Mário Gomes
1
Babakus, Emin
1
Bachnik, Katarzyna
1
Bao, Tong
1
Barbarossa, Camilla
1
Barrichello, Alcides
1
Baudry, Damien
1
Bendoni, Wendy K.
1
Benyoucef, Morad
1
Billore, Aditya
1
Bourlakis, Michael
1
Breazeale, Mike
1
Brünink, Leonine A.
1
Buil, Isabel
1
Campos, Roberta Dias
1
Caputa, Wiesława
1
Chan, Terri H.
1
Chaput, Luciana
1
Chen, Tom
1
Chimenti, Paula
1
Cooper, Tony
1
Cuesta-Valiño, Pedro
1
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International journal of internet marketing and advertising : IJIMA
Technological forecasting & social change : an international journal
The journal of product & brand management
Journal of business research : JBR
63
Journal of retailing and consumer services
46
Journal of management information systems : JMIS
30
The journal of brand management : an international journal
28
Electronic commerce research
25
Information systems research : ISR
24
International journal of electronic marketing and retailing : IJEMR
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
International journal of business information systems : IJBIS
19
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of internet commerce
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of open innovation : technology, market, and complexity
14
Business horizons
13
Journal of electronic commerce research : JECR
13
Marketing intelligence & planning
13
Electronic markets : EM ; the international journal of electronic commerce and business media
12
International journal of electronic commerce : IJEC
12
International journal of hospitality management
12
Internet policy review : journal on internet regulation
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Journal of fashion marketing and management
11
Psychology & marketing
11
International journal of e-business research : an official publication of the Information Resources Management Association
10
International journal of electronic business
10
Journal of marketing
10
Journal of promotion management : innovations in planning and applied research
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Telecommunications policy : the international journal of digital economy, data sciences and new media
10
International journal of contemporary hospitality management
9
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing communications
9
Tourism management : research, policies, practice
9
Asia Pacific journal of marketing and logistics
8
Electronic commerce research and applications
8
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ECONIS (ZBW)
80
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1
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
2
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
3
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
4
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
5
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
6
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
7
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
8
"Take my advice" : entrepreneurial consumers and the ecosystemic logics of digital platforms
Fonseca, André Luís A. da
;
Chimenti, Paula
;
Campos, …
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014472951
Saved in:
9
Close encounters with the virtual kind : defining a human-virtual agent coexistence framework
Arsenyan, Jbid
;
Mirowska, Agata
;
Piepenbrink, Anke
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014473418
Saved in:
10
Literature review on industrial digital platforms : a business model perspective and suggestions for future research
Madanaguli, Arun Thirumalesh
;
Parida, Vinit
;
Sjödin, …
- In:
Technological forecasting & social change : an …
194
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014475534
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