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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~person:"Amelia, Maria Veronica"
~subject:"Markentreue"
~type_genre:"Article in journal"
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International journal of internet marketing and advertising : IJIMA
The journal of brand management : an international journal
The journal of product & brand management
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How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
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