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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Markentreue"
~type_genre:"Article in journal"
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Brand image
Markentreue
Social Web
280
Social web
280
Consumer behaviour
190
Konsumentenverhalten
190
Internet marketing
186
Online-Marketing
186
Brand management
162
Markenführung
162
Markenimage
106
Beziehungsmarketing
91
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91
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69
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68
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63
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63
social media
59
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47
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33
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33
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26
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25
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25
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23
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Marketingmanagement
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Guzman, Francisco
3
Wallace, Elaine
3
Bang, Nguyen
2
Cova, Bernard
2
Decker, Reinhold
2
Kennedy, Eric
2
Kwon, Eun Sook
2
Langaro, Daniela
2
Melewar, T. C.
2
Paranque, Bernard
2
Renton, Michelle
2
Schivinski, Bruno
2
Abuljadail, Mohammad
1
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1
Almazyad, Fadi
1
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1
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1
Arcand, Manon
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Areni, Charles Scott
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Assimakopoulos, Costas
1
Augusto, Mário Gomes
1
Azar, Salim L.
1
Barbarossa, Camilla
1
Barretta, Paul G.
1
Baudry, Damien
1
Baxter, Stacey
1
Billore, Aditya
1
Breazeale, Mike
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Buil, Isabel
1
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Butt, Osama J.
1
Büttner, Marion
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Cai, Jian
1
Carlson, Jamie
1
Chadwick, Simon
1
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Chang, Chia-Wen
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International journal of internet marketing and advertising : IJIMA
The journal of brand management : an international journal
The journal of product & brand management
Journal of business research : JBR
65
Journal of retailing and consumer services
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing communications
16
Journal of promotion management : innovations in planning and applied research
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Tourism management : research, policies, practice
13
Cogent business & management
12
International journal of advertising : the review of marketing communications
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Tourism management perspectives : TMP
11
Asia Pacific journal of marketing and logistics
10
Marketing intelligence & planning
10
Psychology & marketing
10
Journal of fashion marketing and management
9
Journal of internet commerce
9
Journal of marketing management : MM
9
Business horizons
7
Journal of marketing
7
Journal of promotion management : JPM
7
Journal of strategic marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Technological forecasting & social change : an international journal
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of hospitality management
6
International journal of sport management and marketing : IJSMM
6
International journal of technology marketing : IJTMkt
6
Journal of global marketing
6
Young consumers : insight and ideas for responsible marketers
6
European Sport management quarterly : ESMQ
5
International journal of consumer studies
5
Journal of electronic commerce research : JECR
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing theory and practice : JMTP
5
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ECONIS (ZBW)
110
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110
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date (oldest first)
1
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
2
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
3
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
4
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
5
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
6
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
7
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
8
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
9
The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Stiehler-Mulder, Beate E.
;
Maduku, Daniel K.
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 146-171
Persistent link: https://www.econbiz.de/10014340168
Saved in:
10
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
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