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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Assimakopoulos, Costas"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
Tourism management : research, policies, practice
International journal of retail & distribution management
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Engagement and reactions of brand posts on brand fan pages in Facebook : an investigation of brand posts' characteristics
Antoniadis, Ioannis
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10012670664
Saved in:
2
Attitudes of college students towards online advertisement in social networking sites : a structural equation modelling approach
Antoniadis, Ioannis
;
Assimakopoulos, Costas
;
Koukoulis, …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10012105485
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