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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~person:"Al-Karaghouli, Wafi"
~person:"Armelini, Guillermo"
~subject:"Virales Marketing"
~subject:"threshold effect"
~type_genre:"Article in journal"
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Virales Marketing
threshold effect
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International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
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ECONIS (ZBW)
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The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures
Armelini, Guillermo
;
González, Jorge
;
Villanueva, Julian
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012105493
Saved in:
2
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
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