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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~person:"Urde, Mats"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Urde, Mats
Guzman, Francisco
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International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
The journal of brand management : an international journal
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1
Journal of marketing management : MM
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The brand core and its management over time
Urde, Mats
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10011563016
Saved in:
2
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
3
Market and brand-oriented schools of positioning
Urde, Mats
;
Koch, Christian
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 478-490
Persistent link: https://www.econbiz.de/10010463511
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