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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~person:"Wu, Linwan"
~subject:"Advertising"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Wu, Linwan
Wallace, Elaine
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Dodoo, Naa Amponsah
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International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
2
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Brand anthropomorphism on Twitter : communication strategies and consumer engagement
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Choi, Chang-Won
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 799-811
Persistent link: https://www.econbiz.de/10014315448
Saved in:
2
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
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