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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Akdoğan, Kutay"
~person:"Logan, Kelty"
~person:"Loureiro, Sandra Maria Correia"
~person:"Rita, Paulo"
~subject:"Innovationsakzeptanz"
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Innovationsakzeptanz
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Logan, Kelty
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International journal of internet marketing and advertising : IJIMA
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The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
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Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
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