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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Assimakopoulos, Costas"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Ratgeber"
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Assimakopoulos, Costas
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International journal of internet marketing and advertising : IJIMA
Electronic commerce research
1
Information systems and e-business management : ISeB
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International journal of electronic marketing and retailing : IJEMR
1
International journal of retail & distribution management
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1
Engagement and reactions of brand posts on brand fan pages in Facebook : an investigation of brand posts' characteristics
Antoniadis, Ioannis
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10012670664
Saved in:
2
Attitudes of college students towards online advertisement in social networking sites : a structural equation modelling approach
Antoniadis, Ioannis
;
Assimakopoulos, Costas
;
Koukoulis, …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10012105485
Saved in:
3
Investigating websites' e-CRM features in building customer relationships : evidence from Greece
Papaioannou, Eugenia
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 320-338
Persistent link: https://www.econbiz.de/10011349106
Saved in:
4
Internet
marketing and advertising in the framework of new interactive and multimedia developments
Martensen, Anne
(
ed.
);
Singh, Jaywant
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011665144
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