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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Baek, Hyunmi"
~person:"Fernandes, Semila Fenelly"
~subject:"Social web"
~subject:"Virales Marketing"
~type:"article"
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Baek, Hyunmi
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International journal of internet marketing and advertising : IJIMA
International journal of electronic commerce : IJEC
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Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
2
Investigating antecedents of consumers' video-sharing behaviour on social media
Oh, Sehwan
;
Baek, Hyunmi
;
Ahn, Joong-Ho
- In:
International journal of internet marketing and …
11
(
2017
)
2
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011741632
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