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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Bright, Laura"
~person:"Dimitriadis, Sergios"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~type:"article"
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Konsumentenverhalten
Online-Marketing
Consumer behaviour
2
Internet marketing
2
Social Web
2
Social web
2
Website
2
Beziehungsmarketing
1
Brand management
1
Consumer attitudes
1
Groupon
1
Lieferantenmanagement
1
Markenführung
1
Online retailing
1
Online-Handel
1
Relationship marketing
1
Sales promotion
1
Supplier relationship management
1
Verbrauchereinstellung
1
Verkaufsförderung
1
consumer promotion
1
consumer-brand relationships
1
daily-deal websites
1
informational websites
1
interactive
1
mobile marketing
1
online brand communities
1
relational benefits
1
relational costs
1
relationship building
1
relationship marketing
1
social media
1
theory of planned behaviour
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English
2
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Bright, Laura
Dimitriadis, Sergios
Moro, Sérgio
2
Ramos, Ricardo F.
2
Rita, Paulo
2
Agrebi, Meriem
1
Aldás-Manzano, Joaquín
1
Assimakopoulos, Costas
1
Bin Ismail, Hishamuddin
1
Chandon, Jean Louis
1
Chong, Siong Choy
1
Currás-Pérez, Rafael
1
Dogra, Pallavi
1
Dung Phuong Hoang
1
Ellonen, Hanna-Kaisa
1
Elwalda, Abdulaziz
1
Erkan, Ismail
1
Georgiadis, Christos K.
1
Giraldi, Janaina de Moura Engracia
1
Gong, Wen
1
Grimes, Anthony
1
Gómez, Miguel Ángel
1
Hien Vo
1
Huh, Jisu
1
Kaushal, Arun
1
Kim Piew Lai
1
Koritos, Christos
1
Küster, Inés
1
Le, Tri D.
1
Lee, Chunsik
1
Lee, Kelvin
1
Logan, Kelty
1
Lorenzo, Carlota
1
López-Nicolas, Carolina
1
Makienko, Igor
1
Miller, Kenneth E.
1
Molina-Castillo, Francisco-José
1
Mollá, Alejandro
1
Müller, Brigitte
1
Nam Hoai Nguyen
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International journal of internet marketing and advertising : IJIMA
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Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
2
Deal me in! : assessing consumer response to daily-deal sites
Logan, Kelty
;
Bright, Laura
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10011316782
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