//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"De Cicco, Roberta"
~person:"Rita, Paulo"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Advertising
2
Advertising effects
2
Internet marketing
2
Online-Marketing
2
Social web
2
Werbewirkung
2
Werbung
2
CBE
1
Facebook
1
Instagram
1
Measurement
1
Media usage
1
Mediennutzung
1
Messung
1
NA
1
Neuroscience
1
Neurowissenschaften
1
SNS
1
Viral marketing
1
Virales Marketing
1
ad recognition
1
advertising campaigns
1
attitudes
1
brand communications
1
branded content
1
celebrities
1
construct development
1
consumer brand engagement
1
consumer neuroscience
1
eWOM
1
electronic word-of-mouth
1
estimate effects of social media
1
measure audience in social media
1
native advertising
1
participation
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Lehrbuch
Language
All
English
2
Author
All
De Cicco, Roberta
Rita, Paulo
Ha, Louisa
2
Kwon, Eun Sook
2
Abuljadail, Mohammad
1
Al-Mamun, Abdullah
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Bang, Nguyen
1
Barretta, Paul G.
1
Chan, Terri H.
1
Chay Yau Choon
1
Chung, Yoo Jin
1
Clément, Alexandre
1
Dangi, Hamendra Kumar
1
Decker, Reinhold
1
Deshwal, Pankaj
1
Dimitriadis, Sergios
1
Duh, Helen Inseng
1
El-Deeb, Sara
1
Ellonen, Hanna-Kaisa
1
Enginkaya, Ebru
1
Evans, Geraint
1
Fantapié Altobelli, Claudia
1
Firat, A. Fuat
1
Flaswinkel, Anne Mareike
1
Foreman, Jeffrey
1
Gambetti, Rossella C.
1
Gammoh, Bashar S.
1
Garanti, Zanete
1
Gautam, Omvir
1
Graffigna, Guendalina
1
Greve, Goetz
1
Gupta, Amit
1
Iacobucci, Serena
1
Ibrahim, Blend
1
Igbudu, Nicholas
1
Ismail, Ahmed Rageh
1
Jain, Kokil
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
European research on management and business economics
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
2
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->