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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Dolen, Willemijn M. van"
~person:"Qiu, Liangfei"
~person:"Ruyter, Ko de"
~person:"Vrontis, Demetris"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Brand architecture
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Brand management
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CBC
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Corporate reputation
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Firmenimage
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Internet marketing
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Markenarchitektur
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Markenführung
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corporate brand credibility
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Dolen, Willemijn M. van
Qiu, Liangfei
Ruyter, Ko de
Vrontis, Demetris
Boutsouki, Christina
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Rita, Paulo
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Antoniadis, Ioannis
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International journal of internet marketing and advertising : IJIMA
Information systems research : ISR
6
Journal of management information systems : JMIS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Production and operations management : the flagship research journal of the Production and Operations Management Society
3
Psychology & marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of electronic commerce : IJEC
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Journal of Asia Business Studies
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Journal of service research : JSR
2
Technological forecasting & social change : an international journal
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California management review
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European management journal
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Global business & economics review
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International journal of entrepreneurial behavior & research
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International journal of entrepreneurship and small business : IJESB
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal for global business advancement : JGBA
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Journal of business ethics : JOBE
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of global marketing
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Journal of international management
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Journal of marketing communications
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Journal of promotion management : JPM
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Journal of retailing
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Management information systems : mis quarterly
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Marketing letters : a journal of research in marketing
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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The journal of consumer marketing
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The journal of product & brand management
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Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
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