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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Hennig-Thurau, Thorsten"
~person:"Mattila, Anna S."
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Hennig-Thurau, Thorsten
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International journal of internet marketing and advertising : IJIMA
International journal of hospitality management
9
The journal of services marketing
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Journal of business research : JBR
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Cornell hospitality quarterly : CQ
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Journal of retailing
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Journal of service research
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Journal of service research : JSR
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Markt und Konsum
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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Services marketing quarterly
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Die Betriebswirtschaft : DBW
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Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
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Handbook of hospitality marketing management
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Handbuch Kundenbindungsmanagement
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Innovation und Absatz
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of service management
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Journal of the Academy of Marketing Science
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Kundenbeziehungen im Dienstleistungsbereich
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Lehr- und Forschungsberichte ; 47 (2001)
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Marketing-mix strategies - distribution strategy and pricing strategy
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Psychology & marketing
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
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The journal of product & brand management
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Universität Hannover - Fachbereich Wirtschaftswissenschaften - Lehrstuhl für Marketing I: Markt und Konsum - Publikationen
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A branding model for web search engines
Zhang, Lu
;
Jansen, Bernard J.
;
Mattila, Anna S.
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
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