//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Relationship marketing
Marketing management
29
Marketingmanagement
29
Internet marketing
20
Online-Marketing
20
Social Web
15
Social web
15
Consumer behaviour
13
Konsumentenverhalten
13
Beziehungsmarketing
7
Brand management
6
Markenführung
6
Brand image
5
Markenimage
5
social media
5
Advertising
4
Advertising effects
4
Online retailing
4
Online-Handel
4
Werbewirkung
4
Werbung
4
Communication
3
Internet
3
Kommunikation
3
Social network
3
Soziales Netzwerk
3
Web 2.0 technologies
3
Web 2.0-Technologien
3
influencer marketing
3
marketing
3
Distribution channel
2
E-commerce
2
Electronic Commerce
2
Innovation
2
Italien
2
Italy
2
Luxury goods
2
Luxusgüter
2
Music industry
2
Musikwirtschaft
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
7
Author
All
Aulōnitēs, Geōrgios I.
1
Bolat, Elvira
1
Bình Nghiêm-Phú
1
Gammoh, Bashar S.
1
González-Porras, José L.
1
Mathupayas Thongmak
1
Morales, Javier
1
Ndasi, Wilson
1
Ordanini, Andrea
1
Pham, Phuoc H. M.
1
Roushan, Gelareh
1
Rubera, Gaia
1
Ruiz-Alba, José L.
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of business research : JBR
53
SpringerLink / Bücher
34
Journal of strategic marketing
30
The journal of business & industrial marketing
29
Journal of retailing and consumer services
23
Journal of marketing management : MM
22
Journal of the Academy of Marketing Science
22
European journal of marketing : EJM
20
AMS review : official publication of the Academy of Marketing Science
15
Business horizons
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Journal of marketing communications
14
Lehrbuch
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of business-to-business marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Legends in marketing
10
Marketing intelligence & planning
10
The journal of product & brand management
10
Gabler Edition Wissenschaft
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Marketing theory
8
Springer eBook Collection
8
Springer eBook Collection / Business and Economics
8
The marketing review
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of historical research in marketing
7
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
2
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
3
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
4
Customer orientation and e-WOM in the hotel sector
González-Porras, José L.
;
Ruiz-Alba, José L.
; …
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 302-326
Persistent link: https://www.econbiz.de/10012598992
Saved in:
5
Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.
;
Gammoh, Bashar S.
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
Saved in:
6
Do resources mediate the relationships between the internet and performance in the marketing domain? : testing the role of customer orientation and brand equity
Ordanini, Andrea
;
Rubera, Gaia
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 4-25
Persistent link: https://www.econbiz.de/10003560099
Saved in:
7
Special issue: Selected papers on e-marketing from the thirty-fifth European Marketing Academy Conference
Aulōnitēs, Geōrgios I.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003560369
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->