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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Advertising"
~subject:"Internet marketing"
~subject:"Rebate"
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Advertising
Internet marketing
Rebate
Consumer behaviour
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Groupon
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MCA
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campaign characteristics
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consumer promotion
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daily-deal websites
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effectiveness
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interactive
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message adaptation
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message appeals
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mobile advertising
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mobile marketing
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multiple correspondence analysis
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Livas, Christos
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Logan, Kelty
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Skotis, Apostolos
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International journal of internet marketing and advertising : IJIMA
Journal of Islamic marketing : JIMA
13
Journal of retailing and consumer services
13
Journal of promotion management : JPM
11
Journal of retailing
11
Journal of business research : JBR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of promotion management : innovations in planning and applied research
6
Psychology & marketing
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of economic issues : IJEI
5
Journal of marketing
5
European journal of marketing : EJM
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
The journal of product & brand management
4
Working paper / National Bureau of Economic Research, Inc.
4
International journal of hospitality management
3
International journal of production economics
3
Journal of marketing research : JMR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing Science
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
American journal of agricultural economics
2
European journal of marketing
2
European research studies
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of international economic review
2
Journal of management information systems : JMIS
2
Journal of public policy & marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of revenue and pricing management
2
Journal of the Operational Research Society : OR
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Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
2
Deal me in! : assessing consumer response to daily-deal sites
Logan, Kelty
;
Bright, Laura
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10011316782
Saved in:
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