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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Online retailing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
E-commerce
Online retailing
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
118
Online-Marketing
118
Social Web
93
Social web
93
Advertising effects
52
Werbewirkung
52
Brand management
51
Markenführung
51
Online-Handel
51
Beziehungsmarketing
44
Relationship marketing
44
Viral marketing
42
Virales Marketing
42
Markenimage
39
Advertising
38
Werbung
38
social media
34
Electronic Commerce
27
Website
21
Confidence
18
Vertrauen
18
Brand
15
Markenartikel
15
purchase intention
15
Internet
13
Marketing management
13
Marketingmanagement
13
consumer behaviour
13
India
11
Indien
11
Innovation adoption
11
Innovationsakzeptanz
11
Mobile communications
11
Mobilkommunikation
11
Customer satisfaction
10
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Article in journal
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Government document
Handbuch
Aufsatz in Zeitschrift
94
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English
94
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Giraldi, Janaina de Moura Engracia
2
Kwon, Eun Sook
2
Rita, Paulo
2
Sanz Blas, Silvia
2
Wu, Linwan
2
Ahmed, Zafar U.
1
Akar, Ezgi
1
Akdoğan, Kutay
1
Al-Mamun, Abdullah
1
Aldás-Manzano, Joaquín
1
Alexandrovskiy, Sergey
1
Algharabat, Raed S.
1
Amlus, Mohammad Harith
1
An, Soontae
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Arias-Oliva, Mario
1
Assimakopoulos, Costas
1
Atorough, Peter
1
Babakus, Emin
1
Ballantine, Paul W.
1
Bang, Nguyen
1
Bao, Tong
1
Barretta, Paul G.
1
Barrichello, Alcides
1
Belwal, Rakesh
1
Bin Ismail, Hishamuddin
1
Binns, Reuben
1
Bisht, Swati
1
Bolat, Elvira
1
Brünink, Leonine A.
1
Bình Nghiêm-Phú
1
Carneiro-da-Cunha, Julio Araujo
1
Chan, Terri H.
1
Chay Yau Choon
1
Chen, Tong
1
Cheng, Robin
1
Choi, Sejung Marina
1
Chong, Siong Choy
1
Chung, Yoo Jin
1
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International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
553
Journal of business research : JBR
541
The journal of product & brand management
253
The journal of brand management : an international journal
217
Psychology & marketing
149
Asia Pacific journal of marketing and logistics
136
Journal of internet commerce
110
International journal of hospitality management
108
International journal of electronic marketing and retailing : IJEMR
105
Cogent business & management
100
Journal of international consumer marketing
98
International journal of consumer studies
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
Electronic commerce research
86
Journal of marketing communications
86
European journal of marketing : EJM
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
Journal of fashion marketing and management
83
International journal of retail & distribution management
82
The international review of retail, distribution and consumer research
75
The journal of consumer marketing
72
Journal of strategic marketing
70
Journal of global marketing
69
Journal of marketing
69
Journal of retailing
69
Marketing intelligence & planning
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Journal of electronic commerce research : JECR
63
Journal of the Academy of Marketing Science
63
Information systems research : ISR
61
International journal of retail and distribution management
61
International journal of e-business research : an official publication of the Information Resources Management Association
60
Journal of travel and tourism marketing
60
International marketing review
55
Management science : journal of the Institute for Operations Research and the Management Sciences
55
Marketing letters : a journal of research in marketing
55
International journal of electronic commerce : IJEC
52
Journal of promotion management : innovations in planning and applied research
52
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ECONIS (ZBW)
94
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
3
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
4
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
5
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
6
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
7
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
8
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
9
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
10
Relation between electronic word of mouth and purchase intention : exploring the mediating role of brand image
Kaushal, Deepak
;
Mishra, Amar Kumar
;
Bisht, Swati
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10014340165
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