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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Consumer behaviour"
~subject:"Internet"
~subject:"Social Web"
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Consumer behaviour
Internet
Social Web
Internet marketing
28
Online-Marketing
28
Konsumentenverhalten
24
Social web
19
Mobile communications
12
Mobilkommunikation
12
Advertising
9
Advertising effects
9
Werbewirkung
9
Werbung
9
Brand management
7
Markenführung
7
Marketing management
7
Marketingmanagement
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Mobile Marketing
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Viral marketing
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Virales Marketing
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social media
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mobile advertising
4
Öffentlichkeitsarbeit
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Jiang, Pingjun
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Alvarez-Altamirano, Katerina
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1
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1
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1
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1
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1
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1
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Livas, Christos
1
Loureiro, Sandra Maria Correia
1
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International journal of internet marketing and advertising : IJIMA
Telecommunications policy : the international journal of digital economy, data sciences and new media
156
Journal of business research : JBR
107
Journal of retailing and consumer services
86
Technological forecasting & social change : an international journal
62
Corporate communications : an international journal
60
SpringerLink / Bücher
56
Information systems research : ISR
43
Journal of marketing communications
43
Information economics and policy : IEP
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
33
Journal of communication management : an international journal
33
CESifo working papers
30
International journal of business communication : IJBC ; a publication of the Association of Business Communication
27
International journal of business information systems : IJBIS
27
NBER working paper series
25
International journal of hospitality management
23
Journal of promotion management : innovations in planning and applied research
23
Kom / Kommission der Europäischen Gemeinschaften
23
Online Information Review
23
Psychology & marketing
23
Cogent business & management
22
Discussion paper series / IZA
22
Discussion papers / CEPR
22
Journal of business ethics : JOBE
22
Business horizons
21
International journal of advertising : the review of marketing communications
21
Journal of advertising research
21
Springer eBook Collection
21
Asia Pacific journal of marketing and logistics
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
NBER Working Paper
20
Working paper / National Bureau of Economic Research, Inc.
20
IZA Discussion Paper
19
Management information systems : mis quarterly
19
International journal of electronic business
18
Journal of internet commerce
18
Social media and crisis communication
18
The journal of product & brand management
18
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ECONIS (ZBW)
31
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1
Brand accommodation to informal communications on social media : with the mediation of
communication
appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
2
The effectiveness of e-word-of-mouth
communication
about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
3
A brand-centric framework for ephemeral media : conceptual approach to Instagram stories
Pınarbaşı, Fatih
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 570-592
Persistent link: https://www.econbiz.de/10012670730
Saved in:
4
Relation between electronic word of mouth and purchase intention : exploring the mediating role of brand image
Kaushal, Deepak
;
Mishra, Amar Kumar
;
Bisht, Swati
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10014340165
Saved in:
5
Gen-Z social electronic word of mouth
communication
and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
Saved in:
6
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
7
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
8
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
9
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
10
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
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