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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Search: subject_exact:"Brand equity"
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Konsumentenverhalten
Online-Marketing
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
brand equity
5
Beziehungsmarketing
3
Consumer behaviour
3
Internet marketing
3
Relationship marketing
3
Brand
2
Markenartikel
2
Social Web
2
Social web
2
Advertising
1
Advertising effects
1
Aktienmarkt
1
Bekleidung
1
Brand loyalty
1
CRM
1
Cause-Related Marketing
1
Cause-related marketing
1
Clothing
1
Customer satisfaction
1
Dienstleistungsqualität
1
India
1
Indien
1
Kundenzufriedenheit
1
Markentreue
1
Measurement
1
Messung
1
Online retailing
1
Online-Handel
1
Partial least squares
1
Partielle kleinste Quadrate
1
Service quality
1
Social network
1
Soziales Netzwerk
1
Stock market
1
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Article
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Aufsatz in Zeitschrift
Reprint
Systematic review
Article in journal
4
Language
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English
4
Author
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Amlus, Mohammad Harith
1
Bhat, Savita
1
Chakraborty, Uttam
1
Gupta, Amit
1
Heidari, Setareh
1
Muhammad Shahar Jusoh
1
Nargesi, Somaye
1
Nasiri, Sepideh
1
Rahmani, Donya
1
Srivastava, Vibhava
1
Syahida Abd Aziz
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
31
The journal of brand management : an international journal
15
Journal of retailing and consumer services
12
International journal of hospitality management
10
The journal of product & brand management
10
Cogent business & management
9
European journal of marketing : EJM
8
Asia Pacific journal of marketing and logistics
7
International marketing review
6
Journal of marketing
6
International journal of consumer studies
5
Journal of air transport management
5
AMS review : official publication of the Academy of Marketing Science
4
International journal of sports marketing & sponsorship
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of the Academy of Marketing Science
4
Marketing i menedžment innovacij : m&mi
4
Marketing intelligence & planning
4
The international review of retail, distribution and consumer research
4
Asian Academy of Management journal : AAMJ
3
European research studies
3
Global business review
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of euromarketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing for higher education
3
Journal of promotion management : innovations in planning and applied research
3
Journal of strategic marketing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Technological forecasting & social change : an international journal
3
The marketing review
3
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ECONIS (ZBW)
4
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
3
Online reviews and its impact on brand equity
Chakraborty, Uttam
;
Bhat, Savita
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 159-180
Persistent link: https://www.econbiz.de/10011859040
Saved in:
4
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
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