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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Markenführung"
~subject:"Online retailing"
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Markenführung
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Virtual reality
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
17
Journal of retailing and consumer services
16
International journal of retail and distribution management
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
The journal of brand management : an international journal
5
Electronic commerce research
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of consumer behaviour
4
Journal of management information systems : JMIS
4
Journal of electronic commerce research : JECR
3
Psychology & marketing
3
Technological forecasting & social change : an international journal
3
The international review of retail, distribution and consumer research
3
Cogent business & management
2
European journal of marketing : EJM
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of fashion marketing and management
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Palgrave Studies of Marketing in Emerging Economies
2
Springer eBook Collection
2
The journal of product & brand management
2
Tourism management : research, policies, practice
2
Virtual worlds and e-commerce : technologies and applications for building customer relationships
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Arbeitspapier / Forschungsgruppe Konsum und Verhalten
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Asia Pacific journal of marketing and logistics
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Benchmarking : an international journal
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Business horizons
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Catholic University of Leuven (KUL) Dept. of Marketing and Organisation Studies Working Paper Series
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Central European Management Journal
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Consumer information systems and relationship management : design, implementation, and use
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Cultural marketing and metaverse for consumer engagements
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
2
Factors of virtual influencer marketing influencing Generation Y consumers' purchase intention in Malaysia
Yoong Ruey Yap
;
Nurlida Ismail
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 437-458
Persistent link: https://www.econbiz.de/10014318238
Saved in:
3
How avatars help enhancing self-image congruence
Unal, Sevtap
;
Dalgic, Tevfik
;
Akar, Ezgi
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 374-395
Persistent link: https://www.econbiz.de/10012139709
Saved in:
4
Conceptualising and modelling virtual product experience for online retailers
Algharabat, Raed S.
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 300-319
Persistent link: https://www.econbiz.de/10011349108
Saved in:
5
Website design and e-consumer: effects and responses
Lorenzo, Carlota
;
Gómez, Miguel Ángel
;
Mollá, Alejandro
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 114-141
Persistent link: https://www.econbiz.de/10003560345
Saved in:
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