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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Brand image
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Brand management
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Consumer behaviour
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Internet marketing
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Markenführung
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Markenimage
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Online-Marketing
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brand awareness
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brand image
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credibility opinion
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Chay Yau Choon
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Rajat Subhra Chatterjee
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International journal of internet marketing and advertising : IJIMA
Journal of Product & Brand Management
36
Strategic Direction
14
Journal of Consumer Marketing
11
Marketing Intelligence & Planning
10
International Marketing Review
9
European Journal of Marketing
8
International Journal of Retail & Distribution Management
8
Cogent business & management
7
Journal of Fashion Marketing and Management: An International Journal
7
Journal of Services Marketing
7
Marketing intelligence & planning
6
Cogent Business & Management
5
Journal of retailing and consumer services
5
The journal of product & brand management
5
African journal of business and economic research : AJBER
4
Asia Pacific Journal of Marketing and Logistics
4
Journal of Business & Industrial Marketing
4
Journal of promotion management : innovations in planning and applied research
4
Symphonya. Emerging Issues in Management
4
Beiträge der Hochschule Pforzheim
3
European journal of marketing : EJM
3
International Journal of Contemporary Hospitality Management
3
International Journal of Pharmaceutical and Healthcare Marketing
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of Islamic marketing
3
Journal of business economics and management
3
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
MPRA Paper
3
Nepalese journal of economics : a publication of Uniglobe College
3
The service industries journal
3
African journal of business & economic research : AJBER
2
Asia Pacific journal of marketing and logistics
2
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
2
European Research Studies Journal
2
European research studies : an international multidisciplinary journal with topics in European integration
2
GUT FME Working Paper Series A
2
International Journal of Bank Marketing
2
International journal of applied management science : IJAMS
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The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of
brand
awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
Saved in:
2
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
Saved in:
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