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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Search: subject:"Social-Media"
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Internet marketing
206
Online-Marketing
206
Social Web
153
Social web
153
Consumer behaviour
148
Konsumentenverhalten
148
Brand management
60
Markenführung
60
social media
57
Advertising effects
52
Viral marketing
52
Virales Marketing
52
Werbewirkung
52
Beziehungsmarketing
46
Relationship marketing
46
Advertising
43
Werbung
43
Brand image
41
Markenimage
41
Online retailing
38
Online-Handel
38
E-commerce
35
Electronic Commerce
35
Marketing management
23
Marketingmanagement
23
Internet
19
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19
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17
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16
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16
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14
United States
14
electronic word-of-mouth
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social media marketing
13
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advertising
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consumer behaviour
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purchase intention
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English
246
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Assimakopoulos, Costas
4
Boutsouki, Christina
3
Pentina, Iryna
3
Rita, Paulo
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Aksoy, Nilsah Cavdar
2
Antoniadis, Ioannis
2
Bao, Tong
2
Duh, Helen Inseng
2
Ellonen, Hanna-Kaisa
2
Erkan, Ismail
2
Fortin, David R.
2
Giraldi, Janaina de Moura Engracia
2
Greve, Goetz
2
Ha, Louisa
2
Hair, Neil Frederick
2
Hatzithomas, Leonidas
2
Jiang, Pingjun
2
Kabadayi, Ebru Tumer
2
Koh, Anthony C.
2
Kwon, Eun Sook
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Loureiro, Sandra Maria Correia
2
Moro, Sérgio
2
Moschis, George P.
2
Pascucci, Federica
2
Ramos, Ricardo F.
2
Unal, Sevtap
2
Wu, Linwan
2
Aakash
1
Abhijith, U.
1
Abida, Fatma Choura
1
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
Afolabi, Ibukun Tolulope
1
Aggarwal, Anu Gupta
1
Aghniadi
1
Agrebi, Meriem
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
599
Journal of retailing and consumer services
315
Technological forecasting & social change : an international journal
267
SpringerLink / Bücher
260
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
Information systems research : ISR
196
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
156
Tourism management : research, policies, practice
151
Journal of management information systems : JMIS
150
Journal of advertising research
148
Management science : journal of the Institute for Operations Research and the Management Sciences
143
International journal of advertising : the review of marketing communications
142
Journal of marketing communications
141
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Springer eBook Collection
136
Psychology & marketing
129
International journal of hospitality management
124
Electronic commerce research
120
International journal of electronic marketing and retailing : IJEMR
120
Journal of internet commerce
115
Industrial marketing management : the international journal for industrial and high-tech firms
108
International journal of business information systems : IJBIS
107
Business horizons
105
Journal of travel and tourism marketing
100
Journal of promotion management : innovations in planning and applied research
98
Journal of marketing management : MM
96
Management information systems : mis quarterly
94
Cogent business & management
90
Journal of electronic commerce research : JECR
90
International journal of technology marketing : IJTMkt
89
International journal of electronic commerce : IJEC
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
88
Journal of marketing
86
International journal of advertising : the quarterly review of marketing communications
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
The journal of product & brand management
81
CESifo working papers
78
HMD : Praxis der Wirtschaftsinformatik
78
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ECONIS (ZBW)
246
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1
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10
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246
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1
Identifying sources of noise within the networked interplay of marketing messages in
social
media
communication
Hardcastle, Kimberley
;
Edirisingha, Prabash Aminda
; …
- In:
International journal of internet marketing and …
20
(
2024
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10015065515
Saved in:
2
Why shop on
social
media
? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
3
An examination of the relationship among conspicuous consumption,
social
media
addiction, narcissism, and empathy : a research on university students
Akbulut, Ayşe
;
Esiyok, Elif
;
Cigdemoglu, Ceyhan
; …
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 272-291
Persistent link: https://www.econbiz.de/10015065539
Saved in:
4
Brand personality management of Indian business schools on Twitter : a machine learning approach
Anand, V.
;
Kumar, Daruri Venkata Srinivas
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 311-338
Persistent link: https://www.econbiz.de/10015065543
Saved in:
5
What drives Generation Z to advocate for a brand online?
Mishra, Vivek
;
Das, Biswajit
- In:
International journal of internet marketing and …
20
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10015065487
Saved in:
6
Effectiveness of
social
media
influencers and their impact on customers' attitudes and buying intention
Hadeel Elmousa
;
Yee, Wong Foong
;
Hwa, Jacky Cheah Jun
- In:
International journal of internet marketing and …
20
(
2024
)
1
,
pp. 26-49
Persistent link: https://www.econbiz.de/10015065490
Saved in:
7
The mediating effect of luxury perception on the relationship between
social
media
marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
8
Modelling the impact of
social
media
marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
9
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
10
Are
social
media
and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
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