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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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International journal of internet marketing and advertising : IJIMA
SpringerLink / Bücher
18
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
14
Journal of advertising research
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Building organizational resilience with neuroleadership
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Psychology & marketing
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Springer eBook Collection
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Journal of business ethics : JOBE
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Journal of business research : JBR
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Neuroökonomie : Grundlagen - Methoden - Anwendungen
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Journal of marketing research : JMR
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Organizational research methods : ORM
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Biometrics and neuroscience research in business and management : advances and applications
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Analyzing the strategic role of neuromarketing and consumer neuroscience
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BestMasters
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Harvard business review : HBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of management education : a publication of the Organizational Behavior Teaching Society
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Lecture Notes in Information Systems and Organisation
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Recherches économiques de Louvain
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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European research studies
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of management information systems : JMIS
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Journal of management inquiry
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Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
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Journal of retailing and consumer services
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Handbook of research methodologies and design in neuroentrepreneurship
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International journal of consumer studies
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International review of economics : journal of civil economy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of management : JOM
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Management information systems : mis quarterly
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Marketing letters : a journal of research in marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Springer eBook Collection / Business and Management
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The journal of product & brand management
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The social cognitive neuroscience of organizations
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The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
Saved in:
2
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
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