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~isPartOf:"International journal of law and management : IJLMA"
~isPartOf:"Journal of international consumer marketing"
~subject:"Brand management"
~subject:"EU countries"
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Brand management
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Comparative advertising
3
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International journal of law and management : IJLMA
Journal of international consumer marketing
Europäisches Wirtschafts- und Steuerrecht : EWS ; Betriebs-Berater Europa
2
Asia Pacific journal of marketing and logistics
1
Europäische Hochschulschriften
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IIC : international review of intellectual property and competition law
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International journal of comparative management
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Journal of Consumer Marketing
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Journal of business research : JBR
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Journal of current issues and research in advertising : JCIRA
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing communications
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Kom / Kommission der Europäischen Gemeinschaften
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Nomos-Universitätsschriften
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Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
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Recent developments in antitrust : theory and evidence
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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SpringerLink / Bücher
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The journal of consumer marketing
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University of Lüneburg Working paper series in economics
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Working paper / International University in Germany, School of Business Administration
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Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
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2
The regulatory environment of comparative advertisement in India : an analysis
Kaur, Rajinder
;
Aggarwal, Rashmi
- In:
International journal of law and management : IJLMA
55
(
2013
)
5
,
pp. 429-443
Persistent link: https://www.econbiz.de/10010209058
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