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~isPartOf:"International journal of leisure and tourism marketing : IJLTM"
~isPartOf:"Journal of vacation marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Ökonomie, Qualität und Management von Unterhaltungsmedien"
~person:"Altmeppen, Klaus-Dieter"
~person:"Rajagopal"
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Altmeppen, Klaus-Dieter
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International journal of leisure and tourism marketing : IJLTM
Journal of vacation marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Ökonomie, Qualität und Management von Unterhaltungsmedien
The business of entertainment / Medien, Märkte, Management
1
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ECONIS (ZBW)
5
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Editorial: Building behavioural brands in leisure and tourism industry : role of interactive campaigns
Rajagopal
- In:
International journal of leisure and tourism marketing …
6
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011846524
Saved in:
2
Editorial: co-creating leisure and tourism destination branding strategies
Rajagopal
- In:
International journal of leisure and tourism marketing …
5
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011642325
Saved in:
3
Ökonomische und gesellschaftliche Entwicklungen in Unterhaltungsmärkten : Herausforderungen der Unterhaltungsforschung
Altmeppen, Klaus-Dieter
- In:
Ökonomie, Qualität und Management von Unterhaltungsmedien
,
(pp. 23-41)
.
2012
Persistent link: https://www.econbiz.de/10009490754
Saved in:
4
Editorial: architecting destination brands in leisure and tourism industry
Rajagopal
- In:
International journal of leisure and tourism marketing …
3
(
2012
)
2
,
pp. 109-111
Persistent link: https://www.econbiz.de/10009658332
Saved in:
5
Special issue: Creating value in leisure and tourism
Rajagopal
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008823254
Saved in:
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