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~isPartOf:"International journal of management and decision making : IJMDM"
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International journal of management and decision making : IJMDM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Fast and frugal heuristics for new product screening : is managerial judgment "good enough"?
Albar, Fatima M.
;
Jetter, Antonie J.
- In:
International journal of management and decision making …
12
(
2012/13
)
2
,
pp. 165-189
Persistent link: https://www.econbiz.de/10010211740
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