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~isPartOf:"International journal of management concepts and philosophy : IJMCP"
~isPartOf:"Journal of Industrial Engineering and Management (JIEM)"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"India"
~subject:"Innovation"
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International journal of management concepts and philosophy : IJMCP
Journal of Industrial Engineering and Management (JIEM)
Qualitative market research : an international journal
The journal of product & brand management
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1
CSR and sustainability in the public sector
1
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Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
2
A new model of pairing for innovation in management higher education : implications for the management field
Sharif, Rukhsar
- In:
International journal of management concepts and …
12
(
2019
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012105462
Saved in:
3
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
4
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
5
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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