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~isPartOf:"International journal of management concepts and philosophy : IJMCP"
~isPartOf:"Journal of industrial engineering and management : JIEM"
~isPartOf:"Problems and perspectives in management : PPM ; international research journal"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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International journal of management concepts and philosophy : IJMCP
Journal of industrial engineering and management : JIEM
Problems and perspectives in management : PPM ; international research journal
The journal of product & brand management
3
Journal of business research : JBR
2
Qualitative market research : an international journal
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Health marketing quarterly
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1
International journal of technology marketing : IJTMkt
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing from information to decision
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Water Economics and Policy : WEP
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Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
2
The conceptual bases of introduction of foresight marketing into business management
Verdenhofa, Olga
;
Afanas'jev, Mykola V.
;
Panchuk, Anastasiia
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
3
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011987388
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