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~isPartOf:"International journal of management concepts and philosophy : IJMCP"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Supplier relationship management"
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International journal of management concepts and philosophy : IJMCP
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Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
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