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~isPartOf:"International journal of management practice : IJMP"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Marktinformation"
~type_genre:"Mehrbändiges Werk"
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International journal of management practice : IJMP
The journal of brand management : an international journal
14
Journal of business research : JBR
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Corporate communications : an international journal
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Branding for heritages, the ancient tourism leads to improvement of the local economy (evidence from a study in Iran)
Yavari, Eqbal
;
Shafei, Reza
;
Fatemi, Adel
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 162-185
Persistent link: https://www.econbiz.de/10014315846
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