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~isPartOf:"International journal of market research"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Sato, Shintaro"
~subject:"Advertising effects"
~subject:"Markenführung"
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Advertising effects
Markenführung
Associative memory network model
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Athlete endorsement
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Sato, Shintaro
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International journal of market research
International journal of sports marketing & sponsorship
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
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