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~isPartOf:"International journal of market research"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Schnittka, Oliver"
~subject:"Advertising effects"
~subject:"Markenführung"
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Advertising effects
Markenführung
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Schnittka, Oliver
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International journal of market research
International journal of sports marketing & sponsorship
Journal of business economics : JBE
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Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
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