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~isPartOf:"International journal of market research"
~person:"Balaji, M. S."
~person:"Grewal, Dhruv"
~person:"Klaus, Philipp"
~person:"Wieseke, Jan"
~type_genre:"Article in journal"
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Beziehungsmarketing
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customer experience
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customer experience management
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Balaji, M. S.
Grewal, Dhruv
Klaus, Philipp
Wieseke, Jan
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International journal of market research
Journal of business research : JBR
10
Journal of retailing
9
Journal of the Academy of Marketing Science
8
Journal of marketing
7
The journal of services marketing
7
Journal of retailing and consumer services
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of service research : JSR
4
European journal of marketing : EJM
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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MSI reports : working paper series
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Technological forecasting & social change : an international journal
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International journal of hospitality management
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Marketing letters : a journal of research in marketing
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Schmalenbach business review : sbr
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The IUP journal of brand management : IJBRM
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Customer experience, not brands will be on the iron throne
Klaus, Philipp
- In:
International journal of market research
62
(
2020
)
1
,
pp. 6-8
Persistent link: https://www.econbiz.de/10012173316
Saved in:
2
The dawn of traditional CX metrics? : examining satisfaction, EXQ, and WAR
Imhof, Gustavo
;
Klaus, Philipp
- In:
International journal of market research
62
(
2020
)
6
,
pp. 673-688
Persistent link: https://www.econbiz.de/10012308994
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