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~isPartOf:"International journal of market research"
~person:"Holton, Judith A."
~person:"Huarng, Kun-Huang"
~person:"Naderer, Gabriele"
~person:"Pich, Christopher"
~type:"article"
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International journal of market research
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Enhancing data collection methods with qualitative projective techniques in the exploration of a university's brand identity and brand image
Spry, Louise
;
Pich, Christopher
- In:
International journal of market research
63
(
2021
)
2
,
pp. 177-200
Persistent link: https://www.econbiz.de/10012492750
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