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~isPartOf:"International journal of market research"
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Market research
41
Marktforschung
41
Consumer behaviour
14
Konsumentenverhalten
14
Befragung
10
Interview
10
market research
8
Scientific method
6
Social Web
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Online-Befragung
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Web survey
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marketing research
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Internet marketing
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Marketing
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Online-Marketing
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web surveys
4
Bibliometrics
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Bibliometrie
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Big Data
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Big data
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Brand image
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Brand management
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Internet
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Markenführung
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Markenimage
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Online retailing
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Online-Handel
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data quality
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online communities
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questionnaire design
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survey research
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International journal of market research
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
89
SpringerLink / Bücher
78
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Europäische Hochschulschriften / 5
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
40
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Lehrbuch
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Springer eBook Collection
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
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ECONIS (ZBW)
41
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1
The effective nature of projective techniques in political brand image research
Khan, Dawood
;
Pich, Christopher
;
Spry, Louise
- In:
International journal of market research
66
(
2024
)
1
,
pp. 115-148
Persistent link: https://www.econbiz.de/10014584446
Saved in:
2
Investigating respondents' willingness to participate in video-based web surveys
Höhne, Jan Karem
;
Ziller, Conrad
;
Lenzner, Timo
- In:
International journal of market research
66
(
2024
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10014584413
Saved in:
3
A meta-analysis of how country-level factors affect web survey response rates
Daikeler, Jessica
;
Silber, Henning
;
Bošnjak, Michael
- In:
International journal of market research
64
(
2022
)
3
,
pp. 306-333
Persistent link: https://www.econbiz.de/10013257985
Saved in:
4
Display of battery items in web and mail surveys : grids versus item-by-item and radio versus wide buttons
Olson, Kristen
;
Smyth, Jolene D.
;
Phillips, Angelica
- In:
International journal of market research
66
(
2024
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10014584419
Saved in:
5
The philosophical and methodological guidelines for ethical online ethnography
Hair, Neil
;
Akdevelioglu, Duygu
;
Clark, Moira
- In:
International journal of market research
65
(
2023
)
1
,
pp. 12-28
Persistent link: https://www.econbiz.de/10014233810
Saved in:
6
A template for conducting qualitative sales research in the Middle East
Malshe, Avinash
;
Khatib, Jamal A. al-
- In:
International journal of market research
65
(
2023
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10014233812
Saved in:
7
Unmuted : an indigenist truth-telling provocation
Raciti, Maria
- In:
International journal of market research
65
(
2023
)
2/3
,
pp. 183-190
Persistent link: https://www.econbiz.de/10014246983
Saved in:
8
Consumer partnerships in research (CPR) checklist : a method for conducting market research with vulnerable consumers
Carlini, Joan
;
Robertson, Julia
- In:
International journal of market research
65
(
2023
)
2/3
,
pp. 215-236
Persistent link: https://www.econbiz.de/10014246986
Saved in:
9
Amplifying marginalised consumers' voices : a case for trauma-informed qualitative methodologies
Crosby, Elizabeth
;
McKeage, Kim
;
Rittenburg, Terri L.
; …
- In:
International journal of market research
65
(
2023
)
2/3
,
pp. 320-339
Persistent link: https://www.econbiz.de/10014246993
Saved in:
10
Market shaping through controversial innovation
Ben Slimane, Karim
;
Fessi, Lilia
- In:
International journal of market research
65
(
2023
)
5
,
pp. 524-531
Persistent link: https://www.econbiz.de/10014368511
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