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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~person:"Bang, Nguyen"
~person:"Han, Heesup"
~person:"Wiedmann, Klaus-Peter"
~subject:"Brand image"
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of travel and tourism marketing
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Schriftenreihe Marketing, Management
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The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
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