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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~person:"Christodoulides, George"
~person:"De Chernatony, Leslie"
~person:"Ekinci, Yuksel"
~person:"Farsky, Mario"
~subject:"Brand management"
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business research : JBR
8
The journal of product & brand management
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Working paper series / The City University Business School
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The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
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